The ISG Client Experience

Partners for Success

We start by listening—investing time to understand your vision before crafting solutions. This client-first approach ensures we explore every opportunity and deliver the best designs and the greatest value.

Together, we’ll uncover possibilities, exercise creativity, and apply technical expertise. It’s our proven process: ENVISION IT. DESIGN IT. DELIVER IT.

Envision It

Through VISIONING LABS, our interactive conceptual design process, we engage in dynamic conversations and information-gathering activities to refine your vision. By fostering idea sharing and exploration during the pre-design and design phases, we develop solutions that enhance functionality, optimize operations, and bring your space to life.

Design It

On the Boards

Click through the pages below to peek at a few projects
in the works at ISG.

sketch of neighborhood road and sidewalk

The 4 core principles of Gestalt theory

1. Emergence

‍The principle of emergence states that we attempt to make sense of the whole before we start identifying its parts.When we see an object, we first try to take in its outline, then we compare the outline against other things we’ve seen before. If we find a match, we assume we know what it is, and we might then start to analyze its components. If we don’t find a match, we might then start to analyze the parts in pursuit of a whole.

2. Reification

‍The principle of reification states that our minds fill in gaps in visual information in order to identify objects. That means that you don’t have to see the entirety of something to understand what it is, though the simpler or more widely recognized the whole object is, the easier it’ll be to recognize it by a part.Which means you should have no trouble recognizing the meaning of this symbol:

concept sketch of storefront with Asian influence reference images

sketch of multi-level office building in downtown setting

Deliver it

We know what it takes to get the job done. Our detailed, cohesive plans streamline permitting, bidding, and construction, ensuring a seamless process from start to finish. Throughout construction, we uphold design integrity and quality, creating a space that maximizes your investment and leaves a lasting impact.

But our work doesn’t stop there. We’re not just building spaces—we’re building lasting partnerships.

"ISG led us through well-planned meetings to help us incorporate input from appropriate personnel to ensure our expansion and renovation designs would ultimately meet the needs of those using the space within our organization."

Suzanne Willaert

Chief Excutive Officer, Orthopaedic & Fracture Clinic

"ISG staff were professional and reliable collaborators, clearly communicating their roles throughout the design, permitting, and construction phases."

Jordan Cook

City Administrator, City of Clarion, IA

"ISG helped the City of Pleasantville with a major water main improvement project. Their work was timely and accurate, and they held the contractor accountable during construction, resulting in a minimal amount of change orders. Their effort on the project was one of the many reasons why the City selected them to be our City Engineer."

Shawn Breazeale

Public Works Director, City of Pleasantville

"We could not even come close to achieving our goals without a world class partner that has a proven process to ensure success. I look forward to our continued partnership but need to take a minute to recognize the critical role that ISG plays in our community and am in awe of the talent & dedication of these people!"

Mark Gaul

Community Development Director, City of Le Mars

"I have used ISG for two bond projects. Their attention to detail is unmatched. The needs of all students is very evident in their thoughtful planning and designs. They are professionals who listen to stakeholders and craft sensible solutions for their needs. I highly recommend ISG."

Jeff Sampson

Superintendent Cannon Falls Area Schools

"Hats off to ISG for thinking in terms of what they wanted to do to help us become a community asset."

Art Westphal

Former Activities Director, Bethany Lutheran College

"Since opening over a year ago, we have seen an uptick in bookings and events, returning and new. Our vision for the expansion and renovation of the facility was exceeded with ISG's assistance and guidance. The refreshed La Crosse Center has been a huge success."

Kris Salzwedel

Operations Manager, La Crosse Convention Center

"ISG put together an outstanding response to the RFP process and has lived up to their proposal every step of the way. ISG has been exceptional to work with as partners in the update process. Communication throughout the process has been clear and concise."

Greg Boatman

Public Works/Parks and Recreation Director, City of Savage

What they're saying

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Ann Haber

Partner, Pendar Properties

“ISG is a large, professional firm with a personal, small town feel. I have found them to be dedicated, passionate, and very competent industry experts who often went the extra mile.”

Jim Folden

President, Lake Washington Improvement Association