The ISG Client Experience

Partners for Success

Using a listen-first approach we invest time understand each client’s vision long before we start developing solutions. This client-centric approach allows us to vet all opportunities and bring the best designs for the greatest value.

Together, we will explore your project possibilities while demonstrating our creative potential and technical understanding. It’s our proven process—ENVISION IT. DESIGN IT. DELIVER IT.

Envision It

We get to know you.

We discuss your project goals and explore possibilities. We use VISIONING LABS to drive an interactive conceptual design phase, honing in on your wants and needs through information gathering activities and conversations.

This allows us to design custom solutions that truly meet the daily functions and operational needs of your spaces.

Design It

We develop solutions.

Integrating feedback from our conversations, we will provide a solution that is 100% to specification. Plus, you will receive quality alternative options suited to your project goals. After all, you don’t know what you don’t know. It’s our job to help you get there.

On the Boards

Click through the pages below to peek at a few projects
in the works at ISG.

sketch of neighborhood road and sidewalk

The 4 core principles of Gestalt theory

1. Emergence

‍The principle of emergence states that we attempt to make sense of the whole before we start identifying its parts.When we see an object, we first try to take in its outline, then we compare the outline against other things we’ve seen before. If we find a match, we assume we know what it is, and we might then start to analyze its components. If we don’t find a match, we might then start to analyze the parts in pursuit of a whole.

2. Reification

‍The principle of reification states that our minds fill in gaps in visual information in order to identify objects. That means that you don’t have to see the entirety of something to understand what it is, though the simpler or more widely recognized the whole object is, the easier it’ll be to recognize it by a part.Which means you should have no trouble recognizing the meaning of this symbol:

concept sketch of storefront with Asian influence reference images

sketch of multi-level office building in downtown setting

Deliver it

We make your project a reality.

We know what it takes to get the job done. We’ll create a detailed, cohesive plan set to guide smooth permitting, bidding, and construction processes. We will uphold the design integrity and quality during construction to bring a space that provides a return on your investment and leaves a lasting impression.

The project doesn’t end here. After all, we didn’t just build a new space, but a solid relationship.

"ISG led us through well-planned meetings to help us incorporate input from appropriate personnel to ensure our expansion and renovation designs would ultimately meet the needs of those using the space within our organization."

Suzanne Willaert

Chief Excutive Officer, Orthopaedic & Fracture Clinic

"ISG staff were professional and reliable collaborators, clearly communicating their roles throughout the design, permitting, and construction phases."

Jordan Cook

City Administrator, City of Clarion, IA

"ISG helped the City of Pleasantville with a major water main improvement project. Their work was timely and accurate, and they held the contractor accountable during construction, resulting in a minimal amount of change orders. Their effort on the project was one of the many reasons why the City selected them to be our City Engineer."

Shawn Breazeale

Public Works Director, City of Pleasantville

"We could not even come close to achieving our goals without a world class partner that has a proven process to ensure success. I look forward to our continued partnership but need to take a minute to recognize the critical role that ISG plays in our community and am in awe of the talent & dedication of these people!"

Mark Gaul

Community Development Director, City of Le Mars

"I have used ISG for two bond projects. Their attention to detail is unmatched. The needs of all students is very evident in their thoughtful planning and designs. They are professionals who listen to stakeholders and craft sensible solutions for their needs. I highly recommend ISG."

Jeff Sampson

Superintendent Cannon Falls Area Schools

"Hats off to ISG for thinking in terms of what they wanted to do to help us become a community asset."

Art Westphal

Former Activities Director, Bethany Lutheran College

"Since opening over a year ago, we have seen an uptick in bookings and events, returning and new. Our vision for the expansion and renovation of the facility was exceeded with ISG's assistance and guidance. The refreshed La Crosse Center has been a huge success."

Kris Salzwedel

Operations Manager, La Crosse Convention Center

"ISG put together an outstanding response to the RFP process and has lived up to their proposal every step of the way. ISG has been exceptional to work with as partners in the update process. Communication throughout the process has been clear and concise."

Greg Boatman

Public Works/Parks and Recreation Director, City of Savage

What they're saying

"This is placeholder content. It will be replaced on the live site with the contents of the hidden list below."

Ann Haber

Partner, Pendar Properties

“ISG is a large, professional firm with a personal, small town feel. I have found them to be dedicated, passionate, and very competent industry experts who often went the extra mile.”

Jim Folden

President, Lake Washington Improvement Association